Definition of a successful partnership

What is a successful partnership?  At its most basic, it’s one that meets the objectives of the parties involved.  Those objectives could be:

  • generating revenue
  • expanding reach across a market or markets
  • filling a product gap
  • blocking the competition
  • improving brand image
  • gaining strategic advantage (for example, offering a one stop shop via an integrated suite of products)
  • facilitating a merger or acquisition.

At the end of the day, a successful partnership solves a business problem or problems.

Next: Enabling a Successful Partnership

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